Houston Chronicle circulation drops (again) : Lone Star Times

Houston Chronicle circulation drops (again)

by David Benzion · 11/07/2005 12:47 pm

Courtesy the Audit Bureau of Circulations, via Editor & Publisher:

Average weekday circulation for the Houston Chronicle during the six-month period ending September 30

Circulation: 521,419

Gain/Loss: minus 33,367

Change: minus 6.01%

LoneStarTimes.com’s readership and overall value, by way of contrast, is strong and continually growing.

And unlike the Chronicle– which has an unfortunate tendency to arrive on the yards of "subscribers" who never asked for it– over 80% of LST’s readers are "destination" visitors who have bookmarked our site on their browsers.

If you are a current advertiser in the Houston Chronicle, why not try promoting your product/service someplace less expensive, while targeting high-income, community-active, decision-making "influentials" who actually want to read the publication you are supporting?

Afraid of giving it a shot? Let me sweeten the pot!

For a limited time only, any current Houston Chronicle advertiser who signs a one-month contract to advertise on LST in December will get their ad displayed for the remaining portion of November absolutely FREE!!!

Email lsteditors@gmail.com for details.

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Comments

8 Responses to “Houston Chronicle circulation drops (again)”

gregg on November 7th, 2005 at 1:00 pm

If they took the Sunday coupons out they would have no circulation at all.
Me_Myself_n_I on November 7th, 2005 at 1:04 pm

Maybe they should include articles about the Tampa Bay cheerleaders…

…including full page photo spreads…
MAV on November 7th, 2005 at 1:42 pm

I’m sure you can’t get the real #’s, since they are obviously so dishonest as to try to up their #’s this way.

I would just love to see what the real, true actually SOLD circulation is. I get it dropped in my yard to from time to time.
buddy on November 7th, 2005 at 2:06 pm

The Chronicle is a great paper. It has many uses. I get them from my school library (mostly unread, I might add.) They are perfect for litter boxes as well as putting under a vehicle that may leak a drop or two of oil occasionally. Wait, I forgot. They are wonderful for waste processes like peeling shrimp and/or wrapping and throwing out fish entrails. I’ll bet there are hundreds of other uses I haven’t even thought about.
SC on November 7th, 2005 at 2:17 pm

#1 Since I cancelled my subscription long ago my coupons come in the mail.
Me_Myself_n_I on November 7th, 2005 at 4:04 pm

Lemme make sure I understand this…

Houston, TX population (Metro): 5,180,443

Houston Chronicle circulation: 521,419

10% of the population…

THAT’S something to be proud of!
skicougar on November 7th, 2005 at 4:15 pm

from the free republic:
“The Newspaper Association of America said on Monday that overall daily circulation for the six-month period ending September 2005 for 789 newspapers fell 2.6% to 45,153,192 copies. For the 627 papers analyzed, Sunday dropped 3.1% to 49,394,406.”

and the chronicle is minus 6 percent. way to blow the curve !
malcolm on November 7th, 2005 at 5:07 pm

MMNI;
And every year they keep trying to go up 5-10% on their rates. One of the companies I consult for spent over a quarter of a million dollars annualy wiith the Chron. for several years in a row. Every year the results got less and less and every year they wanted more and more dollars. Something had to give. It did. It was the $250,000 budget that went away. We haven’t looked back since. If more advertisers did that,well,you get the picture…..