Advice you can take to the bank
by David Benzion · 07/26/2006 10:51 amToday’s Dallas Morning News has an interesting article on “micro-targeting” strategies being used by Gov. Perry’s campaign to boost voter turnout.
The car you drive, the magazines you read, the catalogs you buy from, the house and neighborhood where you live and your voting pattern have been gathered by Gov. Rick Perry’s campaign – and others. It helps them know which button to push to win your vote.
Such consumer-based, micro-targeting helped President Bush’s campaign identify and attract 10 million new voters in 2004. Mr. Perry’s team is adapting the Bush model to the state level, and their work could show up at a mailbox, telephone, doorbell or even iPod near you.
The campaign is looking especially for marginal Republicans and independents who can be persuaded to go to the polls. The desire to boost voter turnout prompted Mr. Perry 18 months ago to open his campaign to four political scientists – including two Yale University professors.
[Cue disgruntled cowboys from Pace Picante commercials-- "YALE University!"]
“We fondly refer to them as our eggheads,” political director Dave Carney said. [snip]
[Said Matthew Dowd, chief campaign strategist for the 2004 Bush campaign], “… if you wanted to send someone to a neighborhood, as opposed to having to walk down the street and hit 35 doors, you could say, ‘Go to these three doors.’ ”
The formula is complex. Mr. Dowd, who is not involved with the Perry campaign, said that in 2004, the Bush campaign had amassed about 182 pieces of information on any given voter.
“Whether they voted, their age, sex, what kind of neighborhood, what kind of car they drive … whether [they buy] fishing gear or [shop from] Victoria Secret catalogs,” Mr. Dowd said.
Fascinating stuff, all.
And while I’d enjoy learning which Republicans I know receive the Victoria’s Secret catalog at home as much as the next guy, it seems to me there is a much, much easier way for Gov. Perry to identify and target folks who will want to go vote for him in November.
- Take the list of everyone who was sent a $2,000 property tax relief check
- Track which households actually cash the check
- Send them a direct mail piece a week before the election, reminding them that they have you to thank for that extra $2,000 dollars in their pocket
That, Mr. Ivy League political science professor, is called Cowboy Logic. 
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The Victoria’s Secret catalogue is for my wife.
Thank you very much for asking.
If Perry wanted to target any group, it should have been the property tax paying voters. He could of solved all his problems if he had given meaningful tax relief to that segment of the voting populace. That would have inspired those voters to vote for him. Instead, he makes it hard on himself and hopes to survive on that “R” by his name. It’s a good thing the winner is not by majority but by most votes.
“It helps them know which button to push to win your vote.”
Obviously these fellas, including Perry aren’t too bright, as they seemed to have ticked off at least half of their supporters.
“Such consumer-based, micro-targeting helped President Bush’s campaign identify and attract 10 million new voters in 2004.”
Now, Bush that nationwide. But, at the rate they’re ticking people off, they better find a lot more than 10 million suckers, er, new voters in the State of Texas if he wants to be re-elected. I wonder if any of those 10 million are dead, ficititious, illegal aliens, felons, etc. Things that make you go hmmmmm.
And he could’ve closed the border! It’s too late for him to try slick advertising. Once you lose the people’s trust, that is it!
How about doing the F’n job we sent you there to do? These guys continue to crack my sides. Its nothing but a a game to them. Take your consultants, analysts, polls and shove them up your collective, corrupt, dishonest, dirty, filthy ,lying rectums. I will vote Kinky just to piss them off.
Wait…so if I get Victoria’s Secret catalogs, does that mean I can expect to see ads featuring One Scantily Clad Grandma?
#5 but if you get Fredricks of Hollywood, you’re gonna get a Kinky Governor flyer.
VOTE KINKY! At least you know what you are getting! With Perry you are getting a person that tells you what you want to hear and does the opposite! He thinks we are stupid and won’t find out about his lies! How can you vote for someone that you can’t trust?
KINKY as Governor with make our RINO’s either get out or govern as conservatives!
I guess Chris Begala didn’t get the job ’cause he isn’t a Yalie.
Hairspray has no one to blame but himself for his loss in popularity. He is an IDIOT and a LOSER!
He is a liberial democrat in republican clothing and choose NOT to LEAD and refused to get out of the way so we could get REAL property tax relief.
Time for folks to weigh in with their “Do/don’t they get the Victoria’s Secret catalogue sent to their house” contest.
1. Fred Hill
2. Dan Patrick
3. Carter Casteel
4. Edd Hendee
5. David Dewhurst
6. Paul Bettencourt
7. Rick Perry
8. Cheryl Johnson
9. Terry Lowry
10. Orlando Sanchez
1. Yes
2. No
3. Yes
4. No
5. Yes
6. Yes (explains his gleeful laugh)
7. Yes
8. Yes
9. No
10. Yes
Dude’s house - Yes, but see #1.
1. Fred prefers Frederick’s. He dresses like a ho.
2. Not touching that one with a ten-foot pole.
3. Ew.
4. Twenty-foot pole.
5. I heard he changes his leopard-print thong six times a day. Not That There’s Anything Wrong With That™.
6. I have proof.
7. Yes.
8. That’s a whole ‘nother set of Glamour Shots.
9. Um…?
10. I hope not. The guy’s periodical of choice should be the employment ads.
Perry is going down. He honestly doesn’t see this, just as he doesn’t see what it is that Texans want. He is blind to his constituients — all in the name of power. Pity.