KFC changes name, builds giant Colonel head : Lone Star Times

KFC changes name, builds giant Colonel head

by Matt Bramanti · 11/16/2006 4:13 pm

The fine folks at KFC have changed their name back to Kentucky Fried Chicken:

Now, the chain is again stressing its traditional fried chicken, with a slight twist.

Store designs also will include new graphics with the Kentucky Fried Chicken name and signs that read, “Finger Lickin’ Good,” and “11 Secret Herbs and Spices,” references to the Colonel’s famously secret recipe.

Hell yeah. And to kick off the event, they’ve built an enormous likeness of the Colonel in the Nevada desert:

The KFC Corp. on Tuesday launched a rebranding campaign with an 87,500 square-foot image of Colonel Sanders in the Nevada desert which the company says makes Kentucky Fried Chicken the world’s first brand visible from space.

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice,” KFC President Gregg Dedrick said in a statement.

The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle.

I have no idea how you can assemble 65,000 one-foot tiles to make an 87,500-square-foot image, but I’ll chalk that one up to a dumb publicist.

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Comments

9 Responses to “KFC changes name, builds giant Colonel head”

olivbilb on November 16th, 2006 at 4:18 pm

Must have a lot of grout between the tiles…..
Rorschach on November 16th, 2006 at 4:21 pm

You do it by leaving space between some of the tiles so that the dirt shows through. geez, these real estate types…. I tell ya…
fasternu426 on November 16th, 2006 at 4:54 pm

Will it look like this?
http://en.wikipedia.org/wiki/Face_on_Mars

Only tastier…. What’s all with the KFC/Long John Silvers, KFC/Taco Bell, KFC/Jiffy Lube stores all over? How about a KFC/Hooters?

KFC/Hooters? My eyes stop the burning.

The management
glynne on November 16th, 2006 at 5:07 pm

May Chick-fil-a kick their you know what.
fasternu426 on November 16th, 2006 at 5:16 pm

Chicken Express RULES!!!
http://www.chickene.com/

Best sweet tea EVER!!! Chicken tenders are ‘effin HUGE and WAY better than everyone else’s! Sides are great and you get a lot for the $$$.
fasternu426 on November 16th, 2006 at 5:17 pm

And they are a Texas Company!!!
fasternu426 on November 16th, 2006 at 5:36 pm

Ha… sweatty Teddy… I thought he was a breast man all this time.
tedtam on November 16th, 2006 at 6:41 pm

They got a government employee to do the tile math…if they can spend more than they take in, obviously they can use the inflationary tactics to enlarge the tile picture. Piece a’ cake!
SW on November 16th, 2006 at 11:47 pm

#3

God WIll get you for that!